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Hey Reader! Just wrapped up 2 jam packed days at Laylee Emadi's Creative Educator's Conference here in Dallas.... I was one of the final five still chatting—about AI, operations, and all my fave nerdy things. It felt like 2017 again (back when I went to 62 events in a single year… yes, really 😅). I’ve got a full lineup of events coming up this quarter, and there’s one thing I always do at in-person (and even virtual) events when there’s a hot seat moment: ✨ I do what I call an Objection Collection™. ✨ Turns out, I accidentally started a trend with this one 😎 Instead of just sharing my current struggle, I ask: “If I offered X, tell me why you would not buy it?” For example: Not for the faint of heart (Sensitive Sallys, look away), but the straight gems I get back? 🤯
Objections like these? They’ve built entire offers, like Done In a Day™ back in 2020. These raw responses have powered my content, ads, virtual conference sessions—basically my entire business. So next time you’re around people who could benefit from your offer—start your own Objection Collection™. Happy objection collecting, P.S - You don’t need to be techy to have AI build you a tool that becomes a sustainable revenue stream. That’s what Micro Tool Mastery™ is for—and you’ll walk away with it DONE. I have May and June dates available. |
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Hey Reader! I don't do anything in my business if it doesn't play to my strengths. So for 2026, I'm going to play to my advantage of being a total data nerd. I put out a lot of offers in 2025. Next year, I'm building with velocity and focus. It's pretty exciting and it'll allow me to focus on my health and family at the forefront. Not that they haven't been this whole time, but my health has definitely taken a backseat with the shift of driving so much for my bonus son. I asked some of the...
Hey Reader! I'm looking less at what new offers I'm building for 2026 and looking at what skills do I want to get better at? And the #1 skill that will serve me best is increasing number of marketing experiments I run. I love doing them and I do sooooome now. But I want to get more creative and do them more often to have even more data for decisions. I asked some of the Systems Saved Me® community to share the skills they are getting better at for 2026 as well!👇 "Financial fluency for digital...
Hey Reader! This is me when it's time of the year...not for the sales, discounts, etc... I'm here....for the predictions content Sooo to quench my own thirst (and hopefully yours) for this...I wanna share some incredibly BOLD predictions coming from our very own Systems Saved Me® community. If you resonate with someone's take, I encourage you to go learn more from them. Without further ado, come get giddy with me 👇 "By 2026, online business won't just be about content. It'll be about...